Pricing your Property Consultation Setting the appropriate price involves the evaluation of numerous different factors … and it’s critical. Set the price too high and it will sit unsold and develop the identity of a problem property, with the accompanying stigma of what real estate agents call a “stale listing”. On the other hand, price too low and you may give away thousands of profits to a total stranger. Either way you lose. This is why we offer a “pricing your property consultation” and we will help you set your price!